Back to Agenda

How to Win at Local SEO and Get More Patients for Free Marketing

Google determines local ranking based primarily on three things: relevance, distance and prominence. In this presentation, Laura Alvarez will demonstrate how medical spa owners can optimize their Google business listings for each of these things. Adding location information and photos with good lighting, creating Google products, and posting regular offers and updates can make a big difference when it comes to converting patients looking for a medical spa in your area. Attendees will walk away with practical tips to optimize their Google business listing for free.